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Avoli.com embraces One-to-One Marketing which concentrates on providing services or products to one customer at a time by identifying and then meeting their individual needs. It then aims to repeat this many times with each customer, such that powerful lifelong relationships are forged. As such it differentiates customers rather than just products.
One-to-One Marketing is more than a sales approach. It's an integrated approach that permeates all parts of an organization: marketing, sales, production, service, finance, etc. In fact, One-to-One Marketing becomes the guiding vision that drives online social network marketing.
One-to-One Marketing recognizes that of loyal customers who make repeat purchases and those shoppers looking for deals. One-to-One Marketing provides an opportunity to bring personalized and customized products to the mass market yet at a mass produced price. This is called 'Mass Customization'.
The concept of One-to-One Marketing is attributed most to Don Peppers and Martha Rogers.
Avoli.com is dedicated to customer need driven shopping. Focusing in on individual needs, trends, geographical trends to bring quality products to consumers.