Avoli has dropped the first of a three-part collection of limited edition mid-top shoes in a variety of vibrant colorways on November 1, 2023

Portland, Ore., November 2, 2023 – Avoli, the first, and only, athletic brand dedicated exclusively to the performance needs and aspirations of women and girl volleyball athletes, has announced the launch of what many young athletes have been waiting for in volleyball footwear – the VOL II Mid, Avoli’s first mid-top shoe.

As part of the launch, Avoli kicks off three limited edition drops totaling four different colorways of mid-top volleyball shoes. The first edition, now available, is the VOL II Mid Limited Edition Buttercup colorway.

Avoli VOL II Mid - LE Buttercup – Available in limited quantities for $155.00

The Avoli VOL II LE Buttercup shoe stands out with its eye-catching bright and cheerful shade of yellow with a sunflower undertone. It’s designed for the player who wants to make a bold statement on the court.

Avoli VOL II Mid – White/Peri and White/Gum – Available for $150.00

For athletes who prefer a more understated yet equally powerful look, Avoli also offers the VOL II Mid in White/Peri and White/Gum colorways. These options strike the perfect balance of elegance and functionality.

Built on the success of Avoli’s first low-top shoe, the VOL I, the new VOL II mid-top maintains a focus on fit, superior ventilation, unparalleled cushioning and traction, all finely tuned for a woman’s foot. Enhanced materials and support along the forefoot, ensure a more forgiving fit, maximizing comfort and flexibility. This design features multiple layers of foam reinforcement for stability, extending above the ankle.

“We know some of our athletes feel comfortable with more ankle support and we’ve built the Vol II with them in mind,” said Rick Anguilla, Co-Founder of Avoli. “Many volleyball players who play positions with lots of lateral movement tell us they prefer the support of a mid. Same for front row players who are jumping (and landing) a lot. We also want to offer these athletes a fun way to show off their individuality and style and color can sometimes be hard to find on the volleyball court.”

Beyond its innovative design, the Vol II mid-top is incredibly lightweight, ensuring the athletes can move with ease and agility. It incorporates the same cutting-edge Avoli features that has captured the attention of the volleyball community including:

· Superior Fit - Avoli’s signature shoe is meticulously made for a woman’s foot. A higher instep and spread forefoot design provides ample space for toes to splay and flex, essential for volleyball players who spend most of their time playing on their toes. Because women’s heels are narrower, the low-top shoe has a thinner and cushioned heel providing a better fit and preventing slippage and injury. A “hug band” technology over the top of the foot enables stability and security in the shoe.

· VoliCush Engineered Forefoot Cushioning System (Patent Pending) – A proprietary forefoot cushioning system, VoliCush combines both high-rebound and soft cushioning foams – providing the perfect balance of spring and impact protection. This cutting-edge technology meets the demands of the excessive jumping that volleyball athletes endure.

· VoliVent Ventilation Cooling System (Patent Pending) – Designed to keep volleyball athletes’ feet cool and comfortable, the Avoli shoe features a unique active ventilation system called “VoliVent,” with openings that run through the entire bottom of the shoe that pushes hot humid air out and pulls cool dry air in. Even the sock liners are equipped with moisture-exhaust holes, helping ensure a dry and odor-free shoe. Athletes no longer need to blow-dry their shoes after a match.

· Proprietary OctoLug Traction - Engineered traction designed for quick cuts, lunges and jumps on the volleyball court, Avoli created sticky soft OctoLug Traction on the outsole that works like the suction cups on an octopus, gripping the playing surface.

The Vol II in the Buttercup, White/Peri and White/Gum colorways can be found at www.avoli.com.

Stay tuned for more exciting releases in Avoli’s MID II Limited Edition shoe series, with new editions scheduled for mid-November and December, just in time for the holiday season.


About Avoli

Born in Portland, Oregon, Avoli (“Ah-Volley”) is the only brand dedicated solely to the needs and aspirations of women and girl volleyball athletes. Founded in 2023, Avoli creates volleyball footwear, apparel and equipment designed specifically to meet the needs of women and girl athletes on the volleyball court, while amplifying the culture of volleyball.

www.avoli.com

Contact:

Beth Gast
Beth.gast@bgpublicrelations.com
Ph: 503.702.4405

Making its debut on July 27th is Avoli’s low-top volleyball shoe, recovery slides, knee pads and sleeves

Portland, Ore., July 27, 2023 – Avoli, the first, and only, athletic brand dedicated exclusively to the performance needs and aspirations of women and girl volleyball athletes, announces the highly-anticipated launch of its flagship product line. The comprehensive collection features an innovative Avoli Low-Top Volleyball Shoe, alongside top-of-the-line recovery Slides, Knee Pads and Sleeves.

“We are privileged to have dynamic design, development and marketing teams led by remarkable women who want to push boundaries and inspire innovation in women’s volleyball,” said Mark Oleson, Co-Founder of Avoli. “We believe we are filling a void in girls’ and women’s volleyball. These athletes have been underserved – and we are here to listen and serve their needs.”

All images can be found here.

The Avoli Low-Top Volleyball Shoe: Unmatched Performance and Comfort

Avoli’s signature shoe is designed specifically for the demands of women’s volleyball and for the shape of her foot, improving fit and reducing slippage and rollover.

“In the world of girls’ and women’s volleyball footwear, we delved deep into the essence of court movements and it led us to uncover crucial truths: These athletes jump more than basketball players, they pivot and dive tirelessly, spend most of their time on their toes, and can be on the court all day every day in their sweaty and smelly shoes,” said Oleson.

“We’ve crafted game-changing solutions that prioritize fit, superior ventilation, unparalleled cushioning and traction. No more sweaty, stinky feet. No more slippage and no more discomfort.”

Avoli worked with Studio Noyes in Portland, Oregon to design footwear to address those challenges. “We’ve designed footwear that delivers top-end performance without sacrificing the style these athletes are looking for,” said Samantha Noyes, Founder of Studio Noyes.

Key Features:

· Superior Fit - Avoli’s signature shoe is meticulously made for a woman’s foot. A higher instep and spread forefoot design provides ample space for toes to splay and flex, essential for volleyball players who spend most of their time playing on their toes. Because women’s heels are narrower, the low-top shoe has a thinner and cushioned heel providing a better fit and preventing slippage and injury. A “hug band” technology over the top of the foot enables stability and security in the shoe.

· VoliCush Engineered Forefoot Cushioning System (Patent Pending) – A proprietary forefoot cushioning system, VoliCush combines both high-rebound and soft cushioning foams – providing the perfect balance of spring and impact protection. This cutting-edge technology meets the demands of the excessive jumping that volleyball athletes endure.

· VoliVent Ventilation Cooling System (Patent Pending) – Designed to keep volleyball athletes’ feet cool and comfortable, the Avoli shoe features a unique active ventilation system called “VoliVent,” with openings that run through the entire bottom of the shoe that pushes hot humid air out and pulls cool dry air in. Even the sock liners are equipped with moisture-exhaust holes, helping ensure a dry and odor-free shoe. Athletes no longer need to blow-dry their shoes after a match.

· Proprietary OctoLug Traction - Engineered traction designed for quick cuts, lunges and jumps on the volleyball court, Avoli created sticky soft OctoLug Traction on the outsole that works like the suction cups on an octopus, gripping the playing surface.

Availability: Immediately at www.avoli.com
MSRP: $140.00
Five Colorways: White/Silver, White/Black, Peri, Teal, Black-Gold

The Avoli Slides: Recovery and Style Combined

Volleyball athletes can relax and recover in style between matches or after practice. The signature Avoli Slides have a textured feel with arch support to cradle the foot. And with dozens of cushiony volleyball shapes on the soles, athletes will feel like they are slipping their feet into shock-absorbing cotton candy after a hard day of tournament play.

Availability: Immediately at www.avoli.com
MSRP: $50.00
Colorways: Black Marble, Peri Marble, Black

The Avoli Knee Pads: Easy Sliding, Durability and Protection

Typically, knee pads don’t last very long and players have to replace them often. Most knee pads are made with a sock knit—but Avoli took a more innovative approach. Instead of typically bulky construction, a unique low-friction material is used so that volleyball athletes can slide with ease and worry less about wear and tear.

Key Features

● Woven Fabric - Avoli’s low-friction engineered fabric is made for easy sliding and impact reduction.
● Moisture Repellency - The tight weave repels moisture and helps eliminate odor.
● Durability - The Avoli Knee Pad is made with a material that reduces wear and tear giving the knee pads a longer lifespan.

Availability: Immediately at www.avoli.com
MSRP: $45.00
Colorways: White, Black

The Avoli Sleeves: Unrestricted Movement and Performance

The Avoli sleeve is designed to help absorb impact and friction when volleyball athletes dive or hit the ball with their forearms. It can help protect against muscle fatigue in the shoulders and provides a layer of protection for the elbows. The moisture-wicking material pulls sweat away from the body and can help generate a more consistent response when the ball hits the forearms.

Availability: Immediately at www.avoli.com
MSRP: $30.00
Colorways: White, Black

About Avoli

Born in Portland, Oregon, Avoli (“Ah-Volley”) is the only brand dedicated solely to the needs and aspirations of women and girl volleyball athletes. Founded in 2023, Avoli creates volleyball footwear, apparel and equipment designed specifically to meet the needs of women and girl athletes on the volleyball court, while amplifying the culture of volleyball.

www.avoli.com

Contact:

Beth Gast
Beth.gast@bgpublicrelations.com
Ph: 503.702.4405

Trio of top college athletes are first to sign with Avoli and will be featured in the brand’s upcoming marketing campaign


Portland, Ore., July 18, 2023 – Avoli, the first, and only, athletic brand dedicated exclusively to the performance needs and aspirations of women and girl volleyball athletes, today announced it has signed NIL (Name, Image, Likeness) deals with three top college volleyball athletes, each of whom will represent the brand by showcasing its volleyball-exclusive footwear, apparel and equipment in 2023. Additionally, each will play a starring role in Avoli’s social media campaigns, brand promotions and events.

The three athletes are:

Harper Murray, Nebraska Cornhuskers, Freshman @harpermurrayy

● Hometown: Ann Arbor, Michigan
● 6’2” Outside Hitter
● Attended the ESPYs for her 2022 Gatorade High School National Player of the Year Award
● 2023 Tom Osborne Citizenship Team
● Won gold medal with the U.S. Girls U19 Team at the 2022 Pan American Cup
● Won “Best Spiker” award at the 2022 Pan American Cup
● Won bronze medal at the 2021 FIVB World Championship
● 2022 Michigan Player of the Year

Ashley Le, University of Virginia Cavaliers, Junior @ashleysamanthale

● Hometown: Plano, Texas
● 5’9” Setter
● 2022 All-ACC Academic Team - Appeared in all 29 matches, including 14 starts, and played in 100 sets
● A leader in assists for the Cavaliers
● 2020 AVCA High School All-America Honorable Mention
● 2020 District Setter of the Year

Reilly Heinrich, University of Texas Longhorns, Junior @reillyheinrich

● Hometown: Georgetown, TX
● 5’6” Libero
● 2021 First Team Academic All-Big 12
● A two-sport athlete in high school (volleyball and track and field).

These signings mark a significant milestone for Avoli, establishing its credibility and commitment to the rapidly expanding landscape of girls’ volleyball, the number one participation team sport for girls in the U.S. As part of the collaboration, Avoli will provide comprehensive support for the athletes, including volleyball footwear, apparel and equipment launching later this month.

“There are so many talented volleyball athletes that reflect the dynamic personality of the sport that it was challenging for us to decide with whom to partner to launch our brand,” said Rick Anguilla, Co-founder, Avoli. “Harper, Ashley and Reilly represent the commitment to the sport we see across school and club teams and we’re thrilled to have them as our first brand ambassadors.”

Avoli was founded in Portland, Oregon by Anguilla and Mark Oleson, former athletic footwear and apparel executives with extensive experience at renowned brands such as adidas, Lululemon, Nike and Under Armour. With a deep understanding of the market, Avoli’s founders and a women-led design team are focused on creating specialized footwear, apparel and equipment tailored to the unique requirements of modern women and girl volleyball players.

In the coming weeks, Avoli will unveil to the marketplace its first product, a made-for-women volleyball shoe.

About Avoli

Born in Portland, Oregon, Avoli (Ah Volley) is the only brand dedicated solely to the needs and aspirations of women and girl volleyball athletes. Founded in 2023, Avoli creates volleyball footwear, apparel and equipment designed specifically to meet the needs of women and girl athletes on the volleyball court, while amplifying the culture of volleyball.

www.avoli.com

Contact:

Beth Gast
Beth.Gast@bgpublicrelations.com
Ph: 503.702.4405

• Launching this July with footwear, apparel and equipment designed for modern women and girl volleyball athletes

• Avoli’s launch marketing campaign to feature top collegiate volleyball athletes

• Company recently closed on first $1m phase of $1.5m seed round with investment from across consumer products, tech, and footwear manufacturing

• It’s pronounced Ah Volley


Portland, Ore., June 12, 2023 – Avoli, the first, and only, athletic brand dedicated exclusively to the performance needs and aspirations of women and girl volleyball athletes, today announced its official launch with the support of notable investors who recognize the brand’s tremendous potential in the rapidly expanding landscape of girls’ volleyball. While the sport currently is the number one participation team sport for girls in the U.S., until the launch of Avoli there has not been a brand offering performance volleyball products made exclusively for women and girls.

Avoli was founded by Rick Anguilla and Mark Oleson, former athletic footwear and apparel executives with extensive experience at renowned brands such as adidas, Lululemon, Nike and Under Armour. With a deep understanding of the market, Avoli’s founders and a women-led design team are focused on creating specialized footwear, apparel and equipment tailored to the unique requirements of modern women and girl volleyball players.

“Girls’ volleyball participation is experiencing a remarkable surge,” said Anguilla, Co-founder, Avoli. “Simply put, these athletes are underserved. Along with our early investors, we firmly believe we are poised for an exceptional opportunity to be the first and only company to cater to the needs of these dedicated athletes.”

“As fathers of daughters who play the sport, Rick and I couldn’t help but notice that many of these volleyball athletes were wearing men’s basketball shoes on the volleyball court,” said Oleson, Co-founder, Avoli. “Not only do men’s basketball shoes lack in meeting the demands of the unique movements of volleyball but ignores the physiology differences between men and women athletes which can prevent injury and optimize performance. They’re very different games when it comes to the feet, especially since volleyball players in an average game jump and land two-four times more than their basketball counterparts.”

According to a report from the National Federation of State High School Associations (NFHS), girls’ high school volleyball participation has increased 15% since 2022 and the number of girls playing at the club level has driven participation to record levels. In addition, on August 30th, Nebraska, one of the top NCAA volleyball schools in the U.S., is hosting a “Volleyball Day in Nebraska” – an outdoor tournament at Memorial Stadium in Lincoln. Already, the event has sold 83,000 tickets and is closing in on setting the overall one-day global women’s sports attendance record of more than 90,000. All this rapid growth has sparked interest in the development of professional leagues, including the Pro Volleyball Federation, Athletes Unlimited and League One Volleyball.

The angel investors who have made personal investments in Avoli come from the arenas of tech, consumer products, volleyball, and footwear manufacturing and innovation. They include:

• Ho Nam, Managing Director and Co-Founder at Altos Ventures whose investment portfolio included Roblox and Coupang. Before joining Altos Ventures in 1996, Ho worked at Silicon Graphics and Octel Communications. Ho began his VC career at Trinity Ventures in 1990 and began his professional career at Bain & Company where he advised clients in the Media and Technology industries on product and corporate strategy.

• Blythe Jack, former Managing Director at both TSG Consumer Partners and Rosewood Capital (led investments in Under Armour, Canyon Bicycles, Dutch Bros, Backcountry.com, BrewDog, IT Cosmetics, among others).

• Pete Saperstone is currently a Partner at Greycroft Partners. Prior to Greycroft, Pete was a Managing Director in the Private Markets group at Fidelity, leading investments in Fanatics, Sweetgreen, ON Running, Endeavor, ACV Auctions, and Stepstone among others. Earlier in his career at Fidelity, Pete was the lead portfolio manager on FA Mid Cap Fund, Fidelity Fifty Fund and VIP Consumer Contra Fund.

• James Gau, ShoeBot, footwear innovation & manufacturing, Dongguan, China

• Shane Stent, High School and Club Volleyball Coach, Silicon Valley

These distinguished investors bring a wealth of experience, industry insights and strategic guidance that will help propel Avoli towards its mission – helping women and girl volleyball athletes realize their full potential.

Avoli will launch a sales and marketing campaign in July featuring top collegiate volleyball athletes to unveil its first product, a made-for-women volleyball shoe.

About Avoli

Born in Portland, Oregon, Avoli (Ah Volley) is the only brand dedicated solely to the needs and aspirations of women and girl volleyball athletes. Founded in 2023, Avoli creates volleyball footwear, apparel and equipment designed specifically to meet the needs of women and girl athletes on the volleyball court, while amplifying the culture of volleyball.

www.avoli.com

Contact:

Beth Gast
Beth.gast@bgpublicrelations.com
Ph: 503.702.4405